Original music composed for TV Sponsorship Billboard – Dafi brand
About the project
This short-form sponsorship billboard was developed as an extension of the main TV commercial music created for Dafi – a well-known Polish water filter brand. The billboard aired as a sponsorship message before a lifestyle TV show, complementing the broader campaign that promoted Dafi’s commitment to clean, filtered water.
The task was to take the musical essence of the main 30-second spot and compress it into an 8-second sonic signature, suitable for multiple broadcasts in a short sponsorship format. The goal was to ensure brand continuity and recognizability, even in ultra-short airtime.
Scope of Work & Creative Direction
The main scope of the project was to compose original music that complemented the style and visuals of the created TV commercial. Several musical versions were composed and refined through close collaboration with the client to align with the brand’s emotional tone and expectations.
The sponsorship billboard required adapting this final composition into a concise format while preserving its core mood. The result is a compact, instantly recognizable sonic ident that uses the same harmonic language and instrumentation as the full version—reinforcing Dafi’s sonic identity within an ultra-short 8-second format suitable for repeated TV placement.
Related Project
→ View the Main TV Commercial music project here
