Original music composed for TV advertising campaign by Dafi – a leading Polish brand of water filters.
About the project
This project involved composing original music for Dafi’s main 30-second TV commercial, aired as part of a nationwide campaign across Polish television networks. The spot aimed to highlight the benefits of clean, healthy water through everyday family moments, in line with Dafi’s brand mission.
The creative challenge was to deliver music that felt fresh, clear, and emotionally uplifting, while remaining consistent with Dafi’s image of trust and innovation. The composition had to carry the narrative arc of the commercial while offering a memorable and emotionally resonant experience in just 30 seconds.
Scope of Work
- Original music composition for 30-second TV commercial
- Sound design and audio production
- Sync with brand visuals and emotional tone
- Delivery for TV broadcast standards
Creative Direction
The musical approach was centered around organic instrumentation, warm harmonies, and a calm, flowing rhythm, reflecting the feeling of purity and well-being associated with filtered water. Gentle piano motifs and subtle ambient textures help establish a friendly, natural atmosphere.
The music was also designed to adapt into a short-form ident (billboard) version used in sponsorship placements. This ensured a consistent sonic identity across the campaign.
Related Project
→ View the Main TV Sponsorship Billboard
