{"id":351,"date":"2025-06-07T23:44:59","date_gmt":"2025-06-07T21:44:59","guid":{"rendered":"http:\/\/wojciechpanufnik.com\/?post_type=portfolio&#038;p=351"},"modified":"2025-06-07T23:47:04","modified_gmt":"2025-06-07T21:47:04","slug":"audio-logo-branding-variations-olt-express","status":"publish","type":"portfolio","link":"http:\/\/wojciechpanufnik.com\/?portfolio=audio-logo-branding-variations-olt-express","title":{"rendered":"Audio Logo &amp; Branding Variations \u2013 OLT Express"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Custom audio logo and branding suite created for OLT Express, a former Polish airline brand.<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Audio Logo Project \u2013 About the Work<\/h3>\n\n\n\n<p>This project involved designing a full <strong>audio branding identity<\/strong> for <strong>OLT Express<\/strong>, including the composition of a distinctive <strong>audio logo<\/strong> and several sound logo variations. The goal was to create a short, recognizable sound signature that could be used across different media touchpoints such as TV spots, radio ads, airport announcements, and online platforms.<\/p>\n\n\n\n<p>OLT Express was a Polish airline, and the sonic identity had to reflect characteristics associated with travel, clarity, trust, and motion. The music and sound design needed to support the brand\u2019s positioning while being emotionally engaging, subtle, and easily adaptable.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Audio Branding \u2013 Scope of Work &amp; Creative Direction<\/h3>\n\n\n\n<p>The process began with the development of a <strong>core audio logo<\/strong> \u2013 a 3.5-second ident built around a memorable melodic motif and smooth, modern textures. From this foundation, a number of <strong>variations were created<\/strong>, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Vocal-enhanced versions (with layered choir or vocal phrases)<\/li>\n\n\n\n<li>Instrumental stings with alternate endings<\/li>\n\n\n\n<li>Ambient logo for soft branding moments (e.g., boarding visuals, using in commercial campaigns)<\/li>\n<\/ul>\n\n\n\n<p>The audio logo is designed to function as a <strong>sound logo<\/strong>, instantly identifying the brand in just a few seconds. Each version was mixed and mastered to be broadcast-ready and applicable to multiple media formats.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Custom audio logo and branding suite created for OLT Express, a former Polish airline brand. Audio Logo Project \u2013 About the Work This project involved designing<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":1,"featured_media":358,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"portfolio-types":[6],"class_list":["post-351","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-types-audio-branding"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Audio Logo &amp; Branding Variations \u2013 OLT Express<\/title>\n<meta name=\"description\" content=\"Custom audio logo and branding suite created for OLT Express, a former Polish airline brand\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/wojciechpanufnik.com\/?portfolio=audio-logo-branding-variations-olt-express\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Audio Logo &amp; 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