{"id":391,"date":"2025-06-15T14:14:44","date_gmt":"2025-06-15T12:14:44","guid":{"rendered":"http:\/\/wojciechpanufnik.com\/?post_type=portfolio&#038;p=391"},"modified":"2025-06-15T14:23:18","modified_gmt":"2025-06-15T12:23:18","slug":"music-for-olt-express-radio-commercial","status":"publish","type":"portfolio","link":"http:\/\/wojciechpanufnik.com\/?portfolio=music-for-olt-express-radio-commercial","title":{"rendered":"Music for OLT Express Radio Commercial"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong>Audio Branding for OLT Express \u2013 Music &amp; Sound for Airline Launch Campaign<\/strong><\/h2>\n\n\n\n<p>This project features original music composed for a 30-second radio commercial promoting OLT Express. The music was designed to match the brand\u2019s positive tone, align stylistically with their previously developed audio logo, and highlight the offer in a fresh and engaging way.<\/p>\n\n\n\n<p>The spot aired as part of a national promotional campaign. The audio logo at the end was also created by me as part of a separate commission.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Music &amp; Audio Branding for OLT Express<\/h2>\n\n\n\n<p>I had the opportunity to work on one of the most distinctive projects in my early commercial portfolio, a full-scope audio branding for <strong>OLT Express<\/strong>, a new airline entering the Polish market at the time.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Music for Launch Campaign<br><\/h3>\n\n\n\n<p>As part of the brand\u2019s debut campaign, I composed <strong>custom music for a 30-second commercial spot<\/strong> that introduced the airline&#8217;s tone and personality. The music aimed to capture a <strong>fresh, positive feeling<\/strong>, combining catchy pop rhythms with elegant touches like expressive piano lines. This combination conveyed both accessibility and a sense of premium quality, aligning with the client&#8217;s vision of a modern but trustworthy airline.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Audio Logo \u2013 From Melody to Voice Identity<br><\/h3>\n\n\n\n<p>Alongside the campaign music, I was entrusted with creating the <strong>official audio logo<\/strong> for the brand \u2014 a short but memorable sonic signature that accompanied all their communications. The process included:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Composing the melody and harmonics of the logo<\/li>\n\n\n\n<li>Organizing and supervising <strong>vocal casting sessions<\/strong><\/li>\n\n\n\n<li>Selecting a <strong>male voice-over<\/strong> and a <strong>female vocalist<\/strong>, who performed the melodic logo<\/li>\n\n\n\n<li>Overseeing the vocal recording and production process<\/li>\n<\/ul>\n\n\n\n<p>This comprehensive approach ensured that the logo conveyed <strong>both musical impact and vocal identity<\/strong>, making it instantly recognizable while feeling organically tied to the brand\u2019s tone.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Audio Branding | OLT Express - Audio Logo\" width=\"1220\" height=\"686\" src=\"https:\/\/www.youtube.com\/embed\/0iyvEuv2ozY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Music for Sponsor Billboard<\/h3>\n\n\n\n<p>Another element of the campaign was a <strong>radio sponsor billboard<\/strong> aired before national news segments. For this brief ident, I composed a variation of the campaign\u2019s music theme \u2014 concise, inviting, and consistent with the brand\u2019s overall sonic identity.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"OLT Express - Muzyka do Billbordu Sponsorskiego | Music for Radio Sponsor Billboard |\" width=\"1220\" height=\"686\" src=\"https:\/\/www.youtube.com\/embed\/tC9JhenjHDc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Outcome<\/h3>\n\n\n\n<p>While the airline unfortunately ceased operations not long after launch, the project remains a valuable part of my commercial portfolio. It exemplifies <strong>end-to-end audio branding<\/strong> \u2014 from concept, composition, and voice production, to the implementation across different media formats.<\/p>\n\n\n\n<p>It also stands as one of my earliest full-scale commercial collaborations, showcasing not only <strong>custom music and sound identity<\/strong>, but also the ability to translate brand values into audio with clarity and emotion<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Audio Branding for OLT Express \u2013 Music &amp; Sound for Airline Launch Campaign This project features original music composed for a 30-second radio commercial promoting OLT<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":1,"featured_media":393,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"portfolio-types":[6,5],"class_list":["post-391","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-types-audio-branding","portfolio-types-commercials"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Music for Radio Commercial - OLT Express | Wojciech Panufnik<\/title>\n<meta name=\"description\" content=\"Original music for a radio ad promoting OLT Express. Part of a broader audio branding project including sound logo, sponsor billboard, and vocal casting.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/wojciechpanufnik.com\/?portfolio=music-for-olt-express-radio-commercial\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Music for Radio Commercial - OLT Express | Wojciech Panufnik\" \/>\n<meta property=\"og:description\" content=\"Original music for a radio ad promoting OLT Express. Part of a broader audio branding project including sound logo, sponsor billboard, and vocal casting.\" \/>\n<meta property=\"og:url\" content=\"http:\/\/wojciechpanufnik.com\/?portfolio=music-for-olt-express-radio-commercial\" \/>\n<meta property=\"og:site_name\" content=\"Wojciech Panufnik | Music Composer &amp; Sound Designer | Portfolio\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-15T12:23:18+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/wojciechpanufnik.com\/wp-content\/uploads\/2025\/06\/Snapshot_6.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"http:\/\/wojciechpanufnik.com\/?portfolio=music-for-olt-express-radio-commercial\",\"url\":\"http:\/\/wojciechpanufnik.com\/?portfolio=music-for-olt-express-radio-commercial\",\"name\":\"Music for Radio Commercial - OLT Express | Wojciech Panufnik\",\"isPartOf\":{\"@id\":\"http:\/\/wojciechpanufnik.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"http:\/\/wojciechpanufnik.com\/?portfolio=music-for-olt-express-radio-commercial#primaryimage\"},\"image\":{\"@id\":\"http:\/\/wojciechpanufnik.com\/?portfolio=music-for-olt-express-radio-commercial#primaryimage\"},\"thumbnailUrl\":\"http:\/\/wojciechpanufnik.com\/wp-content\/uploads\/2025\/06\/Snapshot_6.png\",\"datePublished\":\"2025-06-15T12:14:44+00:00\",\"dateModified\":\"2025-06-15T12:23:18+00:00\",\"description\":\"Original music for a radio ad promoting OLT Express. Part of a broader audio branding project including sound logo, sponsor billboard, and vocal casting.\",\"breadcrumb\":{\"@id\":\"http:\/\/wojciechpanufnik.com\/?portfolio=music-for-olt-express-radio-commercial#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\/\/wojciechpanufnik.com\/?portfolio=music-for-olt-express-radio-commercial\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"http:\/\/wojciechpanufnik.com\/?portfolio=music-for-olt-express-radio-commercial#primaryimage\",\"url\":\"http:\/\/wojciechpanufnik.com\/wp-content\/uploads\/2025\/06\/Snapshot_6.png\",\"contentUrl\":\"http:\/\/wojciechpanufnik.com\/wp-content\/uploads\/2025\/06\/Snapshot_6.png\",\"width\":1920,\"height\":1080,\"caption\":\"Music for radio commercial (OLT Express)\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"http:\/\/wojciechpanufnik.com\/?portfolio=music-for-olt-express-radio-commercial#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"http:\/\/wojciechpanufnik.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Music for OLT Express Radio Commercial\"}]},{\"@type\":\"WebSite\",\"@id\":\"http:\/\/wojciechpanufnik.com\/#website\",\"url\":\"http:\/\/wojciechpanufnik.com\/\",\"name\":\"Wojciech Panufnik | Music Composer &amp; Sound Designer | Portfolio\",\"description\":\"Sound is more than just audio - it&#039;s part of the experience\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\/\/wojciechpanufnik.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Music for Radio Commercial - OLT Express | Wojciech Panufnik","description":"Original music for a radio ad promoting OLT Express. Part of a broader audio branding project including sound logo, sponsor billboard, and vocal casting.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"http:\/\/wojciechpanufnik.com\/?portfolio=music-for-olt-express-radio-commercial","og_locale":"en_US","og_type":"article","og_title":"Music for Radio Commercial - OLT Express | Wojciech Panufnik","og_description":"Original music for a radio ad promoting OLT Express. Part of a broader audio branding project including sound logo, sponsor billboard, and vocal casting.","og_url":"http:\/\/wojciechpanufnik.com\/?portfolio=music-for-olt-express-radio-commercial","og_site_name":"Wojciech Panufnik | Music Composer &amp; Sound Designer | Portfolio","article_modified_time":"2025-06-15T12:23:18+00:00","og_image":[{"width":1920,"height":1080,"url":"http:\/\/wojciechpanufnik.com\/wp-content\/uploads\/2025\/06\/Snapshot_6.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"http:\/\/wojciechpanufnik.com\/?portfolio=music-for-olt-express-radio-commercial","url":"http:\/\/wojciechpanufnik.com\/?portfolio=music-for-olt-express-radio-commercial","name":"Music for Radio Commercial - OLT Express | Wojciech Panufnik","isPartOf":{"@id":"http:\/\/wojciechpanufnik.com\/#website"},"primaryImageOfPage":{"@id":"http:\/\/wojciechpanufnik.com\/?portfolio=music-for-olt-express-radio-commercial#primaryimage"},"image":{"@id":"http:\/\/wojciechpanufnik.com\/?portfolio=music-for-olt-express-radio-commercial#primaryimage"},"thumbnailUrl":"http:\/\/wojciechpanufnik.com\/wp-content\/uploads\/2025\/06\/Snapshot_6.png","datePublished":"2025-06-15T12:14:44+00:00","dateModified":"2025-06-15T12:23:18+00:00","description":"Original music for a radio ad promoting OLT Express. Part of a broader audio branding project including sound logo, sponsor billboard, and vocal casting.","breadcrumb":{"@id":"http:\/\/wojciechpanufnik.com\/?portfolio=music-for-olt-express-radio-commercial#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["http:\/\/wojciechpanufnik.com\/?portfolio=music-for-olt-express-radio-commercial"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"http:\/\/wojciechpanufnik.com\/?portfolio=music-for-olt-express-radio-commercial#primaryimage","url":"http:\/\/wojciechpanufnik.com\/wp-content\/uploads\/2025\/06\/Snapshot_6.png","contentUrl":"http:\/\/wojciechpanufnik.com\/wp-content\/uploads\/2025\/06\/Snapshot_6.png","width":1920,"height":1080,"caption":"Music for radio commercial (OLT Express)"},{"@type":"BreadcrumbList","@id":"http:\/\/wojciechpanufnik.com\/?portfolio=music-for-olt-express-radio-commercial#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"http:\/\/wojciechpanufnik.com\/"},{"@type":"ListItem","position":2,"name":"Music for OLT Express Radio Commercial"}]},{"@type":"WebSite","@id":"http:\/\/wojciechpanufnik.com\/#website","url":"http:\/\/wojciechpanufnik.com\/","name":"Wojciech Panufnik | Music Composer &amp; Sound Designer | Portfolio","description":"Sound is more than just audio - it&#039;s part of the experience","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"http:\/\/wojciechpanufnik.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"http:\/\/wojciechpanufnik.com\/index.php?rest_route=\/wp\/v2\/portfolio\/391","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/wojciechpanufnik.com\/index.php?rest_route=\/wp\/v2\/portfolio"}],"about":[{"href":"http:\/\/wojciechpanufnik.com\/index.php?rest_route=\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"http:\/\/wojciechpanufnik.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/wojciechpanufnik.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=391"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/wojciechpanufnik.com\/index.php?rest_route=\/wp\/v2\/media\/393"}],"wp:attachment":[{"href":"http:\/\/wojciechpanufnik.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=391"}],"wp:term":[{"taxonomy":"portfolio-types","embeddable":true,"href":"http:\/\/wojciechpanufnik.com\/index.php?rest_route=%2Fwp%2Fv2%2Fportfolio-types&post=391"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}