Audio Branding for OLT Express – Music & Sound for Airline Launch Campaign
This project features original music composed for a 30-second radio commercial promoting OLT Express. The music was designed to match the brand’s positive tone, align stylistically with their previously developed audio logo, and highlight the offer in a fresh and engaging way.
The spot aired as part of a national promotional campaign. The audio logo at the end was also created by me as part of a separate commission.
Music & Audio Branding for OLT Express
I had the opportunity to work on one of the most distinctive projects in my early commercial portfolio, a full-scope audio branding for OLT Express, a new airline entering the Polish market at the time.
Music for Launch Campaign
As part of the brand’s debut campaign, I composed custom music for a 30-second commercial spot that introduced the airline’s tone and personality. The music aimed to capture a fresh, positive feeling, combining catchy pop rhythms with elegant touches like expressive piano lines. This combination conveyed both accessibility and a sense of premium quality, aligning with the client’s vision of a modern but trustworthy airline.
Audio Logo – From Melody to Voice Identity
Alongside the campaign music, I was entrusted with creating the official audio logo for the brand — a short but memorable sonic signature that accompanied all their communications. The process included:
- Composing the melody and harmonics of the logo
- Organizing and supervising vocal casting sessions
- Selecting a male voice-over and a female vocalist, who performed the melodic logo
- Overseeing the vocal recording and production process
This comprehensive approach ensured that the logo conveyed both musical impact and vocal identity, making it instantly recognizable while feeling organically tied to the brand’s tone.
Music for Sponsor Billboard
Another element of the campaign was a radio sponsor billboard aired before national news segments. For this brief ident, I composed a variation of the campaign’s music theme — concise, inviting, and consistent with the brand’s overall sonic identity.
Outcome
While the airline unfortunately ceased operations not long after launch, the project remains a valuable part of my commercial portfolio. It exemplifies end-to-end audio branding — from concept, composition, and voice production, to the implementation across different media formats.
It also stands as one of my earliest full-scale commercial collaborations, showcasing not only custom music and sound identity, but also the ability to translate brand values into audio with clarity and emotion
